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Reach for the Top - years of experience in online marketing and search engine optimisation

Reach for the Top is a division of Emphasys Digital Media, an established online business based in Stourbridge in the West Midlands region of the UK. Established in 1991, the company developed it's first website in 1994 but it wasn't till 2000 that we started to learn the finer points of search engine optimisation at a time when it was in its infancy.

This was at the same time we launched www.stourbridge.com and it took two years for the website to get to number one in a Google search for the word "Stourbridge".

During these early times very few people were aware of how search engines worked, however, some of the few people that did had no qualms about abusing the rules. For example, one of the classic "cheats" on the web was inserting "hidden" text in a web page, or purchasing thousands of links from link farms in order to boost the rankings of the site, and many more besides. The major search engines have worked hard to minimise abuse of the rules over the years and it's an ongoing process. Last year, Google's "Panda" update caused lots of websites to lose the high rankings they formerly enjoyed, partially because the update looked more closely at the origin and quality of the inbound links to the website in more detail than ever before.

Reach for the Top has always avoided these dubious practices, preferring instead to concentrate on genuine good quality content, organised page by page in a logical manner and making sure that nothing inhibits the smooth flow of the search engine robots throughout the site.

So if you need some guidance on practical, effective search engine optimisation then contact Reach for the Top now!


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